As a real estate agent, you have a lot on your plate. While digital marketing is an increasingly important part of your business it’s only one of many things you need to be across on a daily basis.

Justin Hodgson, the “real-estatey” Co-Founder of Real Estate Ai said, “Creating a Vendor Paid Advertising campaign is one small (but important) part of the service you provide to your Vendors. And digital marketing is one small part of Vendor Paid Advertising. Many agents fear selling digital marketing because they don’t understand it.” This article is one of a series that will help you understand digital marketing and sell it to anyone.

How to maximise the ROI on your Paid Social Media Ads?

To maximise ROI, you must maximise the engagement you get from each Ad Impression. You pay for Ad Impressions. Therefore, to maximise your ROI you want as many people as possible clicking on your social media ad.

The primary driver of maximising engagement is good targeting. SocialMAX Ai proprietary targeting technology maximises your ROI. By marrying agent insight with SocialMAX AI we are able to reach more of the right buyers from a much wider geography because we don’t waste valuable impressions showing the wrong property to the wrong person.

Even better is the ability to understand buyer interest in the property after they have left an OFI with the BrochureMAX active buyer report. Post OFI the BrochureMAX technology gives you an unmatched understanding of active buyer interest as they revisit the brochure to compare properties multiple times a day.