More people will look to ChatGPT for advice on how to sell their home as Ai begins to take over from Google search and recommendations from friends. We asked the following question to ChatGPT:

 

“What could I consider when choosing a real estate agent to sell my house in Australia?”

 

When choosing a real estate agent to sell your house in Australia, ChatGPT suggested the following considerations to get the best results. If you’re not ticking these off right now, you need to fill the gaps quickly.

 

10. Presentation & Professionalism

• How do they present themselves and your property?
• A well-organised, enthusiastic, and professional agent usually indicates high standards.

9. Negotiation Skills

• Good agents are strong negotiators who can maximise your sale price.
• Ask how they handle multiple offers or auction strategies.
• Would you like a checklist to help you compare a few agents side by side?

8. Contract Terms

• Review the terms of the agency agreement, including exclusivity period and termination conditions.
• Look out for any clauses that lock you in for too long.

7. Licensing & Credentials

• Ensure the agent is licensed in your state or territory.
• You can verify this through your state’s consumer protection agency (e.g., Fair Trading NSW).

6. Online Reviews & References

• Check realestate.com.au, RateMyAgent, or Google reviews.
• Ask for references from recent sellers.

5. Communication & Transparency

• Choose someone who communicates clearly, promptly, and keeps you informed.
• Ask how often they provide updates and how they handle buyer inquiries.

4. Commission & Fees

• Compare commission rates (typically 1.5%–3% in Australia, negotiable).
• Understand if there are fixed marketing fees or upfront costs.

3. Marketing Strategy

• Inquire about their approach to marketing (online listings, social media, photography, video, open homes).
• Check whether they offer digital tools like virtual tours or targeted ads.

2. Track Record & Experience

• Look for agents with a strong sales history, especially with similar properties.
• Ask for their clearance rates and average time on market.

1. Local Market Knowledge

• Choose an agent who is familiar with your suburb and surrounding areas.
• Ask about recent sales in your area and how your home compares.

 

At Real Estate Ai we’ve got points 3 and 2 covered with SocialMAX. As the most powerful Ai targeted social media campaigns in the industry, SocialMAX helps you sell more listings in the shortest possible time frame. Meanwhile, BrochureMAX provides you with an unparalleled level of buyer intent within your market and by property type.