What began as a collaboration between (what others have described) as a genius tech head and a real estate marketing guru in 2024 has culminated in the birth of the first Ai-powered digital marketing platform specifically designed for real estate.
Real Estate Ai, founded by Blair Robinson (the tech head) and Justin Hodgson (the real estate marketer) is a results driven digital marketing platform. It takes the best of Ai and marries it with your data and market insight to create campaigns that just work.
Many of you tell us that you know digital marketing is important but just don’t know if it’s working. You are frustrated with poorly targeted campaigns that don’t bring new buyers to your OFI’s or generate any new listings.
How does it work?
SocialMAX
SocialMAX Ai-powered VPA campaigns help bring more of the right buyers to your OFI’s. By marrying agent insight with SocialMAX AI we are able to reach more of the right buyers from a much wider geography because we don’t waste valuable impressions showing the wrong property to the wrong person.
BrochureMAX
Getting more interested buyers to an OFI is only half the job. Upon attending an OFI buyers are presented a digital brochure of the home via SMS. Our flipbook swipe and vertical scroll BrochureMAX technology presents your homes beautifully on any device.
You can publish a pre-built brochure or customise your design in just a few clicks and because BrochureMAX is fully integrated with your CRM any changes to OFI or Auction times, prices etc are reflected in real time.
REai Reporting
The REai reporting platform provides an unparalleled understanding of buyer interest. The SocialMAX campaign reports provide click-through AND engagement stats so that you can see how much interest in the property there really is. Post OFI the BrochureMAX technology gives you an unmatched understanding of active buyer interest as they revisit the brochure to compare properties multiple times a day.
SocialMAX Agent and Brand Marketing
Lastly, you can leverage the detailed customer data to promote your agency. The highest engaged buyers are often the most likely to be selling as they seek to transition from their current home to the new one. With SocialMAX you can leverage the most detailed customer data in the industry (generated by our platform) to bolster the awareness of your brand and generate new leads.
What are the results?
The SocialMAX Ai digital marketing platform has never lost a head-to-head comparison. Below are the results of a blind head-to-head comparison that was conducted on the same property by one of our clients. SocialMAX campaign #1 was over 9X more effective than the competing product on the same property. SocialMAX campaigns #2 and #3 were for different properties in the same market. Over time the SocialMAX Ai’s self-learning capability propelled the results from a 12.7% click-through-rate to 20.1%
While many factors impact the effectiveness of social media campaigns, the SocialMAX click-through-rates sit between 10% and 25%. The Hootsuite social media benchmark report states that average engagement rate for posts in the Real Estate Industry sit at between 0.9% and 2.9%.
What’s next for Real Estate Ai?
Our primary focus is helping as many agents as possible enjoy the benefits of Ai powered digital marketing and greater customer understanding from digital brochures. We really are resetting the performance benchmark for digital marketing effectiveness.
We have enjoyed amazing take up of our product and are thrilled with the response from our customers once they trial the platform. Going forward, we can see many applications for Ai in the real estate space which will make everyone more efficient and effective in their efforts to help people buy, sell and rent homes.
