Why do some real estate agents become local celebrities and rake in seven figures, while others barely scrape by or leave the industry altogether? That’s the big question.

And the answer lies in one powerful word: momentum. This article sheds real light on how newer agents can break into that elite circle.

Why Real Estate Is All About Momentum

Let’s start with the basics. Selling a home is often the biggest financial decision most people will ever make. Naturally, vendors want the best outcome—highest price, shortest time on market, and the least amount of stress.

But here’s the problem: choosing the right real estate agent is really hard. Unlike comparing products or services you can try before buying, real estate is a largely intangible service. You can’t test drive a real estate agent. Each home is unique, market conditions change constantly, and vendor decisions are often based on guesswork.

That’s why, when in doubt, vendors fall back on what seems like the safest option—an agent with a proven track record in the local area. And that’s where momentum kicks in.

The more homes you’ve sold, the more trust you generate. And the more trust you have, the more listings you win. It creates a flywheel effect—momentum breeds more momentum.

The Stats That Tell the Story

The financial gap between the top performing agents and “everyone else” is eye-opening:

• In 2023, the top 50 agents in Australia sold 4,501 properties with an average commission of $1.54 million per agent
• Meanwhile, the average agent income is estimated between $80,000 and $120,000

Clearly, the industry rewards the few who figure out how to gain traction—and leaves the rest scrambling.

So… How Do You Build Your Own Momentum?

The good news? There’s a way in.

If you’re a newer agent (or struggling to gain traction), the answer isn’t to mimic what everyone else is doing. You have to not only be better; you need to be different. And not just better and different in theory—you need to show measurable, evidence-based reasons why a vendor should choose you.

You may not have years of sales history, but you can demonstrate that you:

• Know your market better than anyone
• Present clear, data-driven insights
• Are more committed, responsive, and proactive than your competitors

Here’s the kicker: many top-performing agents leave the door open without even realising it. Many top agents begin to rely on their sales performance and stop doing what made them successful to begin with.

They stop providing price estimates, they don’t show sold results, or average days on market, or auction clearance rates and market data. That’s a huge opportunity for hungry, detail-oriented agents to swoop in and do it better.

The Takeaway

Here’s the wrap-up:

• Real estate is a momentum game. Most vendors don’t have the tools to properly evaluate agent quality, so they lean on perceived success.
• This creates a massive advantage for agents who already look successful, making it hard for newcomers to compete.
• But the opportunity is real: many top agents are underperforming in the basics, and there’s a gap for driven agents to step in and differentiate themselves.
• With the right tools, training, and a relentless commitment to excellence, you can become the high-performing agent vendors trust.

That’s why our tagline is “Real Estate Ai – Results Driven Digital Marketing”. If you’re a new agent or one attempting to crack the big leagues you need to talk to us. To compete with the big names in your market by doing things differently, not just better. Our Ai driven digital marketing can help you overcome a lack of previous sales results by providing you with real differentiation.

If you’re the market leader, you should definitely talk to us. You need to stay cutting edge. The new breed of agent understands that there are better ways to market and sell real estate and are trying to eat your lunch. At a bare minimum, by getting a live demo of the REai platform, you’ll know what your competitors are using against you in the lounge room.

Want to gain your own momentum and start winning more listings? It starts with deciding to raise your game.